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It’s a major change for the world’s biggest pizza company, which had previously required customers to order directly from them — and was so anti-delivery-app that the chain even ran a PR stunt highlighting the apps’ delivery fees.
“Now that aggregators are at scale, the next logical marketplace for us to enter is order aggregation,” said Domino’s CEO Russell Weiner in a statement, adding that partnering with Uber Eats and Postmates “will be a meaningful amount of incremental delivery orders once it’s widely available.”
It’s a sharp reversal from Weiner’s stance last year, when he said Domino’s avoided using these services because they charge a commission fee and wouldn’t solve its labor issues.
Specific financial details of the Uber Eats deal, including how much of a fee Uber is taking, weren’t disclosed. However, Domino’s employees will still deliver the pizza rather than Uber Eats drivers, Weiner said.
In its most recent earnings call in April, for example, Domino’s CFO Sandeep Reddy said “delivery business remains more pressured” with its first quarter same-store deliveries declining by 2% compared to the same quarter a year earlier.
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